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DATA & IMAGE POLICY

A source behind every claim.

Morrow’s product experience is designed around traceable sources, honest failure states, careful product matching, and explicit image rights.

Effective and last updated: September 3, 2026

Source priority

  1. Brand-authorized API or product feed.
  2. Approved affiliate-network product feed.
  3. Machine-readable information published on the brand’s official product page where access and use are permitted.
  4. If no source can be verified, the field remains unavailable.

Morrow currently prioritizes official brand product pages. Third-party marketplace and department-store comparisons are paused until stable, authorized data access is available.

What “latest verified price” means

A displayed price is the most recent price Morrow successfully matched to the configured product and source. It is shown with a check time. It is not a promise of second-by-second availability and may differ at checkout because of size, color, location, membership, taxes, shipping, promotions, or a later retailer update.

Product identity and variants

Morrow uses available product identifiers—such as brand product code, SKU, MPN, GTIN, or a verified model-and-title match—to reduce false comparisons. A price is not treated as a match when the available evidence indicates a different model. Variant-level claims are shown only when the source identifies the relevant size or color clearly.

Price history and forecasting

  • Successful observations are stored separately by product and source.
  • Repeated checks record the price, currency, published availability, published inventory count when present, and timestamp.
  • Morrow does not create a synthetic price when a source cannot be read.
  • A forecast is withheld until at least 12 verified observations span at least 21 days.
  • Forecasts are probabilistic shopping signals and can be wrong; they do not guarantee a future sale or available size.

Inventory and alerts

Most brands do not publish an exact quantity for every size. Morrow distinguishes a general availability label from a verified numeric inventory count. A “1, 3, or 5 left” alert can trigger only when a source publishes a sufficiently reliable count for the selected variant. Otherwise, the preference may be saved without making an inventory claim.

Product images and rights

  • Morrow does not treat public visibility of a product image as permission to copy or republish it.
  • Images may be displayed when supplied through an authorized product feed, covered by written permission, independently created with adequate rights, or otherwise permitted by applicable law and program terms.
  • Rights metadata should record the source, permission basis, date, permitted transformations, and removal requirements.
  • Until rights are confirmed, Morrow displays an image-license placeholder rather than downloading, caching, or hotlinking official photography.
  • Brand names and trademarks are used only to identify products and their source unless a partnership is expressly stated.

Corrections and rights-holder requests

Brands, retailers, and rights holders may request a correction, source review, or removal by emailing hello@shopmorrow.shop. Include the affected Morrow URL, the product or content at issue, and the basis for the request.